How to Choose a Theme For Your Corporate Event!

How to Choose a Theme For Your Corporate Event!


Whether you’re planning an exciting product launch or a multi-day conference, choosing a theme is an important step for any corporate event. Not only will your theme set the tone for your entire event, it can also help to engage your audience, reinforce your branding and leave a lasting impression on your guests.

So, where should you begin with choosing the right theme for your function? Read on as we share some simple steps to help you design a memorable, on-brand theme for your next corporate event!

Corporate Event Function Havana

Image via VC Media / Design by Team Event

Consider Your Event Goals

First, we recommend taking some time to consider the goals of your event. What is the purpose you’re trying to achieve? What do you want your guests to take away from their experience?

Depending on the kind of event you’re planning, this could be:

  • Inspiring people to purchase a new product

  • Teaching your audience a new skill

  • Training and development for your team

  • Showing appreciation to your employees

  • Building brand awareness

Just to name a few! Having some clearly defined goals will help you choose an appropriate theme to reflect this. For example: if your goal is to build brand awareness, you may want to choose a theme that ties in with your brand logo and colours. Or, if your goal is training and development for your team, you may want to opt for something more subtle and refined.

Havana Nights Event Theme Inspiration Hampton Event Hire

Image via VC Media / Design by Splash Events

Consider Your Audience

As well as considering your event goals, it’s important to think about your audience. The people attending your event should definitely influence your theming, styling and decor. For example: if you’re planning a product launch for a group of influencers and content creators, your theming will be vastly different to a function catered towards business executives!

With this in mind, consider the demographics of your audience and what kind of theme would be most appealing to them.

EOFY Party Corporate Event Hire

Image via Princess Polly

Be Inspired By Your Venue

If you’ve already chosen a venue for your corporate event, you can use this as inspiration when choosing a theme, too. A beachfront venue would lend itself perfectly to a coastal theme, a hinterland property would be a great backdrop for a fun festival atmosphere, while a grand ballroom would suit a more glamorous and sophisticated look.

Need some venue ideas? Check out the best conference venues on the Gold Coast and Brisbane.

Corporate Dinner

Image via ABIA Weddings

Find Relevant Inspiration

To find some event theme ideas, you may need to look online for inspiration! Pinterest and Instagram are great places to find styling ideas – or, browse our online event gallery to see some of our recent corporate events. 

Once you’ve decided on a theme, it can be helpful to create a mood board and choose a colour palette to keep your styling cohesive. Need some assistance pulling your ideas together? Our expert team can help you create a custom mood board for your event with furniture and decor recommendations.

Monochrome Sit Down Wedding
Monochrome Wedding Reception

Image via Lauren Young Weddings / Design by Enamour Events

Bring Your Theme to Life

Finally, be sure to bring your theme to life through all of the different touch points of your event to create a memorable, cohesive experience. This includes furniture and decor, flowers, lighting, signage and catering.

You can also personalise your event with custom details to help you reinforce your branding. Several of our furniture items (including our White 3-Panel Bar and Custom Backdrop Wall) can be personalised to reflect the theme of your event.

Dune Corporate Event
Corporate Function
Corporate Event Service Bar

Corporate Event Styling with Hampton Event Hire

We would love to help your brand create something spectacular for your next event! Based on the Gold Coast, we supply event furniture hire to Brisbane, Byron Bay, the Sunshine Coast and beyond.

Browse our furniture hire collections online, or get in touch to receive a copy of our latest hire catalogue. We have an expert team on hand to walk you through the process and help you create the perfect furniture plan for your event.

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