How to Plan an Unforgettable Product Launch Party!


Image via Spell

Hosting a launch party to celebrate your new product is the perfect way to create hype, boost brand awareness and generate more sales. So, how can you create an unforgettable launch that leaves a lasting impression on your guests?

From choosing a creative theme to showcasing your products, we’re here to help. Keep reading for our expert tips on planning an unforgettable product launch event, including some visual inspiration to get you started!

Image via Tom Judson Photo / Styled by Arctic Fox Events

Corporate Event Hire

Choose an Engaging Theme

Choosing a theme requires careful consideration, as it will set the tone for your entire event. When it comes to choosing a theme for your launch party, think about how you want to represent your brand, while also complimenting your new product.

For example: if you’re a luxury beauty brand launching a high-end skincare line, you’ll want your event to feel premium and sophisticated. This could be achieved by styling a beautiful long lunch at an elegant venue, and paying attention to the finer details. Or, if you’re an eclectic clothing brand launching a fun new collection, you may want to host something like an outdoor festival or a poolside cocktail party! 

It can be helpful to create a mood board for your event, including colour palettes, textures and styling inspiration. This will ensure the overall vibe of your event works cohesively together without any clashing elements. Once you’ve decided on a theme for your event, you can explore our range of furniture and decor to help you piece it together. From dining tables and dining chairs to lounge packages, tableware and cocktail furniture, we have everything you need for a memorable launch party here at Hampton Event Hire.

Images via Trent & Jessie / Styled by Joy Creative Co

Corporate Event Lunch
Corporate Lunch-The Lussh

Choose an Appropriate Venue

Next, you’ll need to find an appropriate venue to host your launch party. Think back to your theme, audience and the goals for your event to help you narrow down your options. For example: if you’re opting for a festival theme, you may want a hinterland venue with sprawling lawns – or, if you’re hosting an immersive workshop, a light-filled warehouse would work perfectly.

Luckily, there’s no shortage of unique corporate event venues across the Gold Coast, Brisbane, Byron Bay and beyond. Our team is always happy to recommend suitable venues to compliment your vision!

Image via Tom Judson Photo / Styled by Arctic Fox Events


Highlight Your Product

The purpose of a launch party is to showcase your new product, so be sure to highlight this throughout your event. Think about some ways to create an immersive experience for your guests as you get them familiar with your new product.

For example: if you’re launching a makeup brand, you could host a live workshop using your new products. Or, if you’re launching a clothing line, you could incorporate a fashion show to showcase your new pieces.

You’ll also want to make sure your product is clearly visible and takes centre stage at your event. This can be achieved through custom shelving, plinths and other displays designed to showcase your products. Learn more about our custom build service here!

Image via Next Event


Create a Photo Opportunity

Boosting brand awareness should be a top priority for your product launch party. A great way to get the word out about your new product is by creating a photo opportunity for your guests.

Consider incorporating a statement backdrop at your event, and encouraging guests to share their images across social media. We have some beautiful backdrop options here at Hampton Event Hire like our custom backdrop wall, Havana swing and Soho wire backdrops. These backdrops can all be personalised with flowers, signage and branding elements to bring your vision to life.

Image via Princess Polly


Build Hype For Your New Product

Finally, think about some ways you can build hype for your new product! This can include making a custom hashtag for your event, sharing sneak peek videos across social media, or creating a launch countdown. Inviting relevant content creators to your launch party is also a great way to build brand awareness and ensure your new product reaches a large audience.

Image via Team Event


Event Furniture Hire on the Gold Coast, Brisbane and Beyond

We would love to help you design the perfect launch party with our range of furniture, props and decor. Our talented team can work with you to design a tailored mood board and create the perfect furniture plan for your event.

See our events gallery here for inspiration, or contact us to receive a copy of our latest hire catalogue. Based on the Gold Coast, we supply event furniture hire right across Brisbane, Byron Bay, the Tweed Coast, Sunshine Coast and beyond.

Latest from the blog